The Style Chapter was born from everything I’ve lived.

I’ve loved fashion my whole life. The way a great outfit gives you that inner lift, the way colour can change how you feel before you’ve said a word. But life took me in a different direction.

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I spent 25 years in marketing and brand leadership. Without realising it, those years were shaping the way I’d eventually work as a stylist. Understanding how identity works, how presence communicates before you’ve said a word. That’s what shapes the way I work with every client today.

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But somewhere along the way, the pace of my marketing career meant I started missing things. My kids growing up. Moments that mattered. So I asked myself: if I’m going to work for another twenty years, what do I want it to be for?

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That question changed everything. At 46, I trained as a personal stylist alongside my marketing career and redefined what success meant to me – not a job title, not a salary, but doing something I’m genuinely passionate about and bringing something real to the women I work with.

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I built The Style Chapter around everything I’ve lived. The juggle. The perimenopause. The hard seasons. And the women who got me through them. That’s why community is built into everything I do here.

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When you work with me, we start with who you are now and how you want to feel, and build your style from there. I’m not here to overhaul you. I’m here to guide you, with empathy, care, and a good eye, towards a style that feels completely, unapologetically you.